New Balance and NBA announce multi-year global deal

The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league.

As part of the deal, New Balance will create authentic broadcast, digital, and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms and team logos. Terms were not disclosed.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here