Australian Rules Football
Port Adelaide and North Melbourne bring in partners ahead of AFL 2015
AFL teams Port Adelaide and North Melbourne have brought in new commercial partners ahead of the 2015 season of the Aussie rules football competition.
Wolf Blass teams up with AFL for new season
Australian winery Wolf Blass has agreed a deal to become the official wine of the AFL Aussie rules football league.
Yakult renews contract with AFL’s Essendon
Probiotic dairy products company Yakult has extended its official match ball sponsorship of AFL Aussie rules football team Essendon.
SpotJobs.com signs double deal in Australia
Online employment service SpotJobs.com has signed up as a major partner of Australian National Rugby League club Melbourne Storm and the Greater Western Sydney Giants from the Australian Football League Aussie rules competition.
Domain Group seals naming spot at Perth AFL venue
Real estate media business the Domain Group has reached a deal with the West Australian Football Commission to become the stadium naming rights holder for the home venue of AFL Aussie rules football teams West Coast Eagles and Fremantle.
AFL teams up with McDonald’s
The AFL Aussie rules football league has entered into a partnership with fast-food giant McDonald’s.
Volkswagen Australia and Sydney Swans
The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.
St Kilda secures new main sponsor
AFL Aussie rules football club St Kilda has struck a two-year deal with Lion Dairy & Drinks that will see its Dare Iced Coffee brand become the team’s principal partner from the 2015 season.
Ford of Australia and Geelong Football Club
Carmaker Ford has been a proud partner of the professional Australian rules team Geelong Football Club – the Geelong Cats – for 89 years, making it what is believed to be the longest continuous sport sponsorship in the world and one of the most enduring sporting partnerships in Australia.
AFL’s Swans bank Citi extension
The Sydney Swans AFL Aussie rules club has extended its major partnership deal with US multinational banking and financial services corporation Citi.
AFL’s Collingwood refuels with United Petroleum
AFL Aussie rules club Collingwood has reached a three-year deal, from 2015 to 2017, to make fuel retailer United Petroleum a major partner.
Nib Health Funds: Growing customer base through brand recognition
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
Port Adelaide milks new partnership deal
AFL Australian rules football club Port Adelaide has made flavoured milk manufacturer Oak a premier partner under a multi-year deal.
BetEasy seals major AFL contract
Online betting company BetEasy has reached a long-term deal to become the official betting partner of the AFL Aussie rules league.
Brisbane Lions take flight with Garuda Indonesia
International airline Garuda Indonesia has entered into a sponsorship deal with AFL Aussie rules club the Brisbane Lions.
St Kilda spruces up with AMC Commercial Cleaning
AFL Australian rules football team St Kilda has agreed an initial three-year sponsorship deal with cleaning company AMC Commercial Cleaning.
Canterbury kits out AFL’s North Melbourne
AFL Australian rules football club North Melbourne has agreed a kit deal with New Zealand-based sportswear brand Canterbury.
BLK bolsters AFL portfolio with Giants and Suns deals
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules football competition after it entered into partnerships with the Gold Coast Suns and Greater Western Sydney Giants.