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AFL’s Swans bank Citi extension

The Sydney Swans AFL Aussie rules club has extended its major partnership deal with US multinational banking and financial services corporation Citi.

The extended deal will run for three years, from 2015 until at least the end of 2017.

Under the agreement, Citi will continue to serve as a second-tier major partner of the club and will benefit from branding placement on players’ official jerseys and casual wear.

The deal, which will extend a partnership that began in 2005, will also allow Citi to retain its role as a membership partner of the AFL club.

Citi becomes the third of the Swans’ top three partners to have extended its affiliation with the club. Principal partner QBE and other major partner Volkswagen both renewed deals with the club in August.