AFL Aussie rules football club St Kilda has struck a two-year deal with Lion Dairy & Drinks that will see its Dare Iced Coffee brand become the team’s principal partner from the 2015 season.
The agreement, which has an option for a third year, sees Dare Iced Coffee become the club’s biggest corporate partner.
LDD marketing director, Nicola Richardson, said: “Victoria is St Kilda’s heartland, and an important growth market for Dare. This partnership is an opportunity to support an iconic club and drive awareness behind Dare in Victoria and around the country.”
St Kilda said its current principal partner, LED lights manufacturer Ledified, will remain a major sponsor of the club in 2015.