Australian Rules Football

Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda. The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade

The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand. U

Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.

AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.

AFL Aussie rules club Brisbane Lions has moved quickly to secure a new co-major partner for the 2019 season after agreeing a deal with online bookmaker Neds

The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023. The agreement is reportedly worth A$18.5m (€11.5m/$13.1

AFL Aussie rules football team the West Coast Eagles has renewed its kit sponsorship deal with energy company AGL

The National Australia Bank (NAB) has extended its Premier Partner deal with the Australian Football League women’s competition until 2022.

The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.

Carmaker Ford has been a proud partner of the professional Australian rules team Geelong Football Club – the Geelong Cats – for 89 years, making it what is believed to be the longest continuous sport sponsorship in the world and one of the most enduring sporting partnerships in Australia. 

Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.

THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuing…

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton

The AFL Aussie rules football competition has agreed a deal for online property retailer realestate.com.au to become the title sponsor of its short-form AFLX competition. The deal also names realestate.com

Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus

AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan

AccorHotels has struck a four-year extension to its partnership with Australian rules football league the AFL

Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL

The Australian state of South Australia will again rebrand Shanghai’s Jiangwan Stadium as the ‘Adelaide Arena’ when two Australian Rules Football clubs play at the stadium next year. T

Australian cancer care provider Icon Group has upgraded its association with the women’s team of AFL Aussie rules club the Brisbane Lions.

Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023

Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023

AFL Aussie rules football club the Fremantle Dockers has renewed a sponsorship deal with Australian staffing and maintenance services firm Programmed

Etihad Stadium in the Australian city of Melbourne is to be renamed as Marvel Stadium through an agreement between Melbourne Stadiums Limited and The Walt Disney Company Australia.

The AFL Aussie rules league has entered into a partnership with pharmacy chain Chemist Warehouse, while the AFL Women’s competition has renewed a sponsorship deal with cereal brand Special K.

The AFL Aussie rules football league has entered into a partnership with Korean consumer electronics company Samsung.

AFL Aussie rules football team Melbourne FC has entered into a partnership with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan.

La Trobe University has expanded its partnership with AFL Aussie rules football club Carlton by becoming a kit sponsor of the team.

Fast-food restaurant chain McDonald’s has renewed its partnership with the AFL Aussie rules football competition, through which it will now sponsor the AFL Women’s league.

AFL Aussie rules football club St Kilda has signed up Australian office paper firm Reflex as a major sponsor of its women’s team.

AFL Aussie rules team Melbourne FC has secured a guernsey sponsorship deal with insurance provider Zurich.

AFL Aussie rules football club Port Adelaide has extended its partnership with property development company Greaton, through which the Haneco Lighting firm will sponsor the team’s polo shirts.

AFL Aussie rules football team the Gold Coast Suns has named travel insurance company Cover-More as a major sponsor of the club.

AFL Aussie rules football team the West Coast Eagles has agreed a kit partnership with Australian sportswear manufacturer ISC.

Oaks Hotels & Resorts has agreed a deal to become a co-major sponsor of AFL Aussie rules football team the Brisbane Lions.