Australian Rules Football
The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.
Carmaker Ford has been a proud partner of the professional Australian rules team Geelong Football Club – the Geelong Cats – for 89 years, making it what is believed to be the longest continuous sport sponsorship in the world and one of the most enduring sporting partnerships in Australia.
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
Etihad Stadium in the Australian city of Melbourne is to be renamed as Marvel Stadium through an agreement between Melbourne Stadiums Limited and The Walt Disney Company Australia.
The AFL Aussie rules league has entered into a partnership with pharmacy chain Chemist Warehouse, while the AFL Women’s competition has renewed a sponsorship deal with cereal brand Special K.
The AFL Aussie rules football league has entered into a partnership with Korean consumer electronics company Samsung.
AFL Aussie rules football team Melbourne FC has entered into a partnership with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan.
La Trobe University has expanded its partnership with AFL Aussie rules football club Carlton by becoming a kit sponsor of the team.
Fast-food restaurant chain McDonald’s has renewed its partnership with the AFL Aussie rules football competition, through which it will now sponsor the AFL Women’s league.
AFL Aussie rules football club St Kilda has signed up Australian office paper firm Reflex as a major sponsor of its women’s team.
AFL Aussie rules team Melbourne FC has secured a guernsey sponsorship deal with insurance provider Zurich.
AFL Aussie rules football club Port Adelaide has extended its partnership with property development company Greaton, through which the Haneco Lighting firm will sponsor the team’s polo shirts.
AFL Aussie rules football team the Gold Coast Suns has named travel insurance company Cover-More as a major sponsor of the club.
AFL Aussie rules football team the West Coast Eagles has agreed a kit partnership with Australian sportswear manufacturer ISC.
Oaks Hotels & Resorts has agreed a deal to become a co-major sponsor of AFL Aussie rules football team the Brisbane Lions.