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Yakult renews contract with AFL’s Essendon

Probiotic dairy products company Yakult has extended its official match ball sponsorship of AFL Aussie rules football team Essendon.

The fresh agreement is for two years and covers the 2015 and 2016 AFL Premiership seasons.

Additionally, Yakult will gain exposure across the club’s digital media platforms as the co-presenting rights partner of its online television platform, BomberTV.

Yakult first sponsored Essendon in 2004. The financial details of its latest deal with the team were not disclosed.