Athletics
Auburn Tigers extend with Under Armour
US sportswear provider Under Armour has signed a long-term extension to its partnership with Auburn University's Tigers intercollegiate sports teams.
Turning Haters into Lovers
Shanghai Marathon links up with Industrial Bank
The Shanghai International Marathon is to be sponsored by the financial services organisation Industrial Bank Company (IBC).
Toray Industries returns to Shanghai International Marathon
Japanese industrial products manufacturer Toray Industries will return as a sponsor of the Shanghai International Marathon following a three-year absence from the distance running event.
Nike seals lengthy renewal with German Athletics Federation
The German Athletics Federation (DLV) has agreed a long-term extension to its partnership with US sportswear giant Nike.
Skechers goes the distance with Los Angeles Marathon
The Skechers Performance division of US footwear brand Skechers has agreed a title sponsorship deal with the Los Angeles Marathon.
Let’s Get This Party Started
Mondo stays on track with IAAF
Sports equipment and flooring manufacturer Mondo has extended its long-term partnership with the International Association of Athletics Federations.
Dayun Group on starting line for Beijing 2015
Chinese automobile manufacturing and real estate conglomerate Dayun Group has reached a commercial agreement with the Beijing 2015 IAAF World Athletics Championships.
Sainsbury’s exits British Athletics partnership
UK supermarket chain Sainsbury’s has exercised its right to withdraw from its four-year sponsorship of the British Athletics governing body at the midway point of the deal.
Jamaican athletics connects with telco partners
Merged telecommunications providers Lime and Flow have sealed a sponsorship agreement with the Jamaica Athletics Administrative Association.
Abbott adds to WMM backing with Berlin Marathon partnership
US healthcare and pharmaceutical brand Abbott has expanded upon its title sponsorship of the World Marathon Majors by becoming an official sponsor of the 2015 Berlin Marathon.
EasyJoy lines up for IAAF World Championships
The International Association of Athletics Federations has secured Chinese convenience store company EasyJoy as an official supplier to its Beijing 2015 World Championships.
Air New Zealand signs up for new marathon
Air New Zealand will serve as the title sponsor of the inaugural Hawke’s Bay International Marathon.
German Athletics Federation signs up new main sponsor
The German Athletics Federation (DLV) has agreed a new deal to make healthcare brand Tetesept one of its two top-tier partners.
Spar stays on track with European Athletics
Convenience store group Spar has signed a three-year extension to its long-term top-tier partnership with European Athletics.
Tag Heuer bolsters WMM portfolio with London Marathon deal
Swiss watchmaker Tag Heuer has expanded its commercial support of the World Marathon Majors (WMM) series by agreeing a deal to become an official partner of the 2016 London Marathon.
Chicago Marathon signs up electronics sponsor
Electronic solutions manufacturer Molex has agreed a deal to become an official sponsor of the Chicago Marathon.