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Skechers goes the distance with Los Angeles Marathon

The Skechers Performance division of US footwear brand Skechers has agreed a title sponsorship deal with the Los Angeles Marathon.

Under the multi-year partnership, the first Los Angeles Marathon to bear the Skechers Performance name will be the 2016 race on February 14.

Skechers Performance will have a prominent presence at all marathon week activities, including the Los Angeles Marathon Health & Fitness Expo, where it will sell official race merchandise featuring the newly created Skechers Performance Los Angeles Marathon event logo.

Additionally, Skechers Performance will outfit course volunteers and staff and provide finishers’ shirts for all runners, while benefiting from representation on the official event website and app.

The title sponsorship of the Los Angeles Marathon builds upon Skechers Performance’s marathon portfolio in the United States. Currently, the brand serves as the official footwear and apparel sponsor for the Houston Marathon and sponsors marathon runners Meb Keflezighi and Kara Goucher.

Skechers replaces Asics, which has backed the LA Marathon for the past two years, in the title sponsor role.