Athletics
Abbott adds Boston race to World Marathon Majors deal
US healthcare and pharmaceutical brand Abbott has built on its title sponsorship of the World Marathon Majors by striking a deal to become an official sponsor of the Boston Marathon.
Asics stays on track with French athletics
Japanese sportswear company Asics has signed a long-term extension as the official apparel supplier to the French Athletics Federation (FFA).
World Half Marathon Championships makes the grade with Cardiff University
Cardiff University has been announced as the title sponsor of the 2016 World Half Marathon Championships.
Jabra: Looking to business and sport customers
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
UCS strengthens links with USATF
Athletics equipment brand UCS has signed an agreement with the USA Track and Field (USATF) national governing body.
New Balance on board with England Athletics
Global sportswear brand New Balance has signed a new sponsorship agreement with the England Athletics national governing body.
NN Group: Investing in running events
Global insurance and investment management company NN Group aims to sponsor major international running events or create brand-owned running events in seven key markets over the next two years.
Dutch marathons just the start for NN Group
Global insurance and investment management company NN Group aims to add to recently-signed title sponsorships of the Rotterdam Marathon and The Hague’s City-Pier-City half-marathon with similar deals involving major international running events over the next two years.
Tata seals long-term renewal with Amsterdam Marathon
Indian IT, consulting and business services provider Tata Consultancy Services has secured a five-year extension to its title sponsorship of the Amsterdam Marathon.
New Balance and the Vitality British 10k London Run
Sportswear brand New Balance officially sponsored the Vitality British 10K London Run 2014 on Sunday, 13 July 2014.
Morrisons lands title sponsorship of Great Run series
UK supermarket chain Morrisons has struck a deal to become the new title sponsor of the Great Run mass participation running series.
NN Group signs up for Rotterdam Marathon
Insurance and asset management firm NN Group has reached a three-year agreement to become the new title sponsor of the Rotterdam Marathon.
Bupa ends Great Run link
Private health company Bupa has ended its sponsorship of the Great Run series, which includes the Great North Run.
Abbott matches rights fee with activation commitment for WMM
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
Abbott signs up as World Marathon Majors’ first title sponsor
Global healthcare company Abbott has agreed a deal to become the first-ever title sponsor of the World Marathon Majors group of elite marathon races.
New York Half Marathon takes off with United support
US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.
IAAF gains revenue uplift from Dentsu guarantee
The International Association of Athletics Federations (IAAF) has negotiated an increase on its current minimum guarantee from Japanese media agency Dentsu for the global marketing and licensing rights, and media rights outside Europe and Africa, to the World Athletics Series, from 2020.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.