CAA China links with Chinese Athletics Association on athletes and events

Manqi Ge of China at the World Athletics Championships in Oregon, July 2022. (Photo by Andy Lyons/Getty Images for World Athletics)

The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events, local sports industry news service SportsMoney.cn has reported.

CAA China will work with Zhongtian Sports, the Chinese Athletics Association's commercial arm that works on developing business around Chinese national team track and field athletes. Zhongtian Sports has also been active in events marketing, certifying athletics training programmes at grassroots level and in schools, and other programmes to encourage athletics participation.

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