American Football
NFL seeks to boost game day experience with Extreme Networks
American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
Gatorade teams with AFL
PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian rules football competition.
NFL’s 49ers put Intel inside Levi’s Stadium
US computing giant Intel has reached an agreement with NFL American football team San Francisco 49ers to become a founding partner and preferred technology provider at its new Levi’s Stadium.
Panini teams up with NFLPA for Collegiate Bowl
American football’s NFL Players Association has confirmed sports and entertainment collectibles company Panini America as the presenting sponsor of the 2014 NFLPA Collegiate Bowl.
Kabam in record naming rights deal for California Memorial Stadium
Mobile gaming company Kabam has sealed a 15-year naming rights agreement for the University of California, Berkeley’s California Memorial Stadium.
Philadelphia Eagles soar with Ricoh extension
NFL American football team Philadelphia Eagles has extended its partnership with the Americas subsidiary of Japanese imaging and electronics company Ricoh.
Brand USA partners up with NFL
Brand USA, the public-private partnership responsible for promoting the United States as a travel destination, has announced an international marketing partnership with American football league the NFL.
Carnival Cruise Lines set sail with New Orleans Saints
NFL American football team New Orleans Saints has reached a sponsorship agreement for the 2013-14 season with locally based cruise operator Carnival Cruise Lines.
NFL’s Jaguars team up with Ford dealership
Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
NFL International Series income matches rise in games
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.
Miami Dolphins set sail with Norwegian Cruise Line
NFL American football team Miami Dolphins has announced a sponsorship deal with cruise ship operator Norwegian Cruise Line.
LoanMart touches down with Chargers
Californian auto title loan company LoanMart has reached a sponsorship agreement with American football team San Diego Chargers for the 2013 NFL season.
Lowe’s touches down with CFL deal
Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.
New Amsterdam sticks with Green Bay Packers
Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.
Level 3 touches down with Buccaneers partnership
NFL American football franchise Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with business-to-business communications specialist Level 3 Communications.
EMC returns for NFL’s International Series games
IT company EMC has agreed a deal to return as an official sponsor of American football’s NFL International Series ahead of the first of two games at Wembley Stadium this year.
New York Life retains wide-ranging sports portfolio
Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.
New Amsterdam drinks to Vikings renewal
Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.