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New Amsterdam drinks to Vikings renewal

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.

Following a successful tie-up last year, New Amsterdam Spirits’ flagship New Amsterdam Gin brand will be sold in the stadium concourse bars at the Vikings’ Mall of America Field.

New Amsterdam Spirits will benefit from the use of official team marks and logos, along with promotional competitions executed at its retail locations.

Earlier this month, New Amsterdam Spirits announced sponsorship deals with the Vikings’ NFL counterparts Green Bay Packers, Atlanta Falcons and Oakland Raiders.