Video Games

Football

Mobile game developer Supercell’s three-season partnership with PSG involved management-level learnings as well as direct promotion for the sponsor’s Brawl Stars game.
American Football

In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.
Football

English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…
Esports

Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell
Football

Video game developer Konami has extended its partnership with Premier League club Arsenal
Football

Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner
Esports

Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.
Cricket

Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League

Asus Republic of Gamers (ROG) has been named as the Official PC and Monitor Partner for all ‘ESL One powered by Intel’ events through 2019.
Esports

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019
Football

English Premier League football club Arsenal has signed a sponsorship deal with gaming technology specialist BetConstruct
Cricket

Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
Motorsport

The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers
Esports

Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)
Football

EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned. The new deal will cover two cycles, running from 2019-20 to 2024-25
Basketball

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.

Tottenham Hotspur and England footballer Dele Alli has agreed an endorsement deal with HyperX, the gaming division of memory manufacturer Kingston Technology.
Football

The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.