Travel & Tourism

Dubai-based airline Emirates has further enhanced its football sponsorship portfolio by signing a three-year partnership with Portuguese Primeira Liga champion Benfica.

Texan cruise operator Carnival Cruise Lines has agreed a multi-year partnership with Dallas Cowboys to become the NFL American football team’s official cruise line.

German Bundesliga football club Schalke 04 has agreed a one-year extension to its partnership with domestic airline Condor until June 2015.

German Bundesliga football club Hertha Berlin has agreed a one-year sponsorship deal with the Germania airline.

Online travel accommodation service Airbnb has penned a new deal to become the title sponsor of Basketball Australia’s men’s national team programme.

Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.

French Ligue 1 football club Evian has entered into a new partnership with international cruise holiday company MSC Cruises.

United Airlines and Citrix, a mobile services company, have secured deals with the Santa Clara Stadium Authority and the San Francisco 49ers to become commercial partners of the NFL American football franchise’s new stadium.

National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.

Private aviation company Sentient Jet has agreed a multi-year deal to become the title sponsor of the Breeders’ Cup Juvenile grade one thoroughbred race, along with the exclusive private aviation partner of the Breeders’ Cup US horse racing showpiece.

German Bundesliga football club Borussia Dortmund has extended its partnership with the Kitzbühel Alps - Brixen Valley tourism authority.

Canada-based airline Canadian North has agreed to become an official partner of the Canadian Football League.

Airline Virgin Atlantic Caribbean and motorcycle manufacturer Hero Motocorp have each agreed sponsorship deals with three Caribbean Premier League cricket franchises.

German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.

Australian A-League football team Melbourne City has announced a five-year deal to make Abu Dhabi airline Etihad Airways its principal partner.

NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.