Travel & Tourism
MLS extends Etihad Airways deal
North America’s Major League Soccer has signed a multi-year extension to its partnership with Abu Dhabi-based airline Etihad Airways.
Tourism Australia backs AFL’s China game
Tourism Australia has agreed a deal to sponsor the AFL Aussie rules football league’s upcoming game in China.
Emirates backs new UCI WorldTour team
Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.
British Olympic Association signs wide-ranging partnership with STH
The British Olympic Association has entered into a partnership with Sports Travel and Hospitality Group, a travel and ticketing specialist.
Middlesbrough lands deal with Newcastle Airport
English Premier League football club Middlesbrough has entered into a partnership with Newcastle Airport.
Sponsorship in the airline sector, 2016-17
For 2016-17, we have researched 346 deals, including 70 deal values, across 44 major airlines to map out the sponsorship landscape in the airline sector.
Alavés to promote local tourism through shirt sponsorship
Spanish LaLiga football club Deportivo Alavés has brokered a shirt sponsorship deal with the local region of Rioja Alavesa.
Uber continues sponsorship drive with Nashville Predators deal
NHL ice hockey franchise the Nashville Predators has become the latest sports team to partner with transportation network company Uber.
MAN extends with five Bundesliga clubs
German mechanical engineering company MAN has extended partnerships with Borussia Dortmund, Borussia Mönchengladbach, Augsburg, Hamburg and Wolfsburg, all of which play in the country’s top-tier Bundesliga club football competition.
Uber picks up Cavaliers, Braves partnerships
Transportation network company Uber has agreed sponsorship deals with NBA basketball franchise the Cleveland Cavaliers and Major League Baseball team the Atlanta Braves, while the latter has also partnered with traffic and navigation app Waze.
Brazilian Volleyball Confederation signs new kit partner, lands Delta deal
The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.
NHL’s Devils going places with Uber
Transportation network company Uber has enhanced its portfolio of commercial sports deals by securing a partnership with the New Jersey Devils and the NHL ice hockey franchise’s Prudential Center home.
Manchester United orders Uber partnership
English Premier League football club Manchester United has entered into a global partnership with transportation network company Uber.
Video interview with Marshall Osborne, Uber’s head of sports partnerships
Last year, Sports Sponsorship Insider caught up with Marshall Osborne, Uber’s head of sports partnerships, for an informal video interview at the Sport Business Summit in London.
Taipei 2017 takes flight with new partners
The organising committee for the 2017 summer Universiade in Taipei has agreed sponsorship deals with China Airlines and EVA Airways.
Uber picks up Flamengo partnership
Transportation network company Uber has entered into a partnership with Campeonato Brasileiro Serie A football club Flamengo.
Pure Michigan extends partnerships with Detroit Tigers, MIS
Pure Michigan, a campaign focused on promoting tourism in the US state, has extended deals with Major League Baseball’s Detroit Tigers and the Michigan International Speedway (MIS) motor-racing venue.
Port Adelaide furthers Asian drive with Cathay Pacific partnership
AFL Aussie rules football team Port Adelaide has entered into a partnership with Hong Kong airline Cathay Pacific.