Telecoms
Euskaltel steps in as Real Sociedad terminates Chinese shirt sponsorship
Basque telco Euskaltel has become the new main sponsor of Real Sociedad after the Spanish LaLiga football club opted to terminate its contract with Chinese mobile and internet technology company Qbao.com.
McLaren brings in new technology partner
Wireless communications provider Airgain has agreed a partnership with Formula One motor-racing team McLaren.
China Unicom: Brand positioning as a leader in smart tech
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.
Vodafone to continue as shirt sponsor of Fiji’s rugby league team
The Fiji National Rugby League has extended its deal with telco Vodafone Fiji, the organisation’s main sponsor.
China Unicom outbids domestic rivals for Beijing 2022
Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.
Overwatch League snaps up new partners
The Overwatch League esports competition has signed sponsorship deals with telco T-Mobile and confectionary brand Sour Patch Kids.
Boost Mobile connects with Bellator
Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.
Ajax renews with shirt sponsor
Dutch Eredivisie football club Ajax has agreed a one-season extension to its partnership with telco Ziggo, its main sponsor.
Beijing 2022 signs latest official partner
Telecommunications company China Unicom has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games, which will take place in Beijing.
Valencia extends with shirt sponsor ahead of centenary season
Spanish LaLiga football club Valencia has renewed its shirt sponsorship deal with US-based technology company BLU Products.
LaLiga signs Iranian partner
LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.
2Degrees backs New Zealand’s Super Rugby teams
New Zealand-based telco 2Degrees has agreed a deal to become a shirt sponsor of all five Super Rugby teams in the country.
ELeague signs up Boost as first wireless provider
US wireless communications brand Boost Mobile has entered into a partnership with the ELeague esports organisation.
Portuguese Football Federation renews with telco partner
The Portuguese Football Federation (PFF) has renewed its partnership with telecommunications company Altice and its subsidiary Portugal Telecom.
Lazio teams up with Wiko
Italian Serie A football team Lazio has named French smartphone manufacturer Wiko as a premium partner.
Huddersfield Giants sign kit sponsors
English Super League rugby league club the Huddersfield Giants has signed three associate kit partners for the 2018 season.
Comcast joins U.S. Ski & Snowboard on road to Pyeongchang 2018
Telecommunications company Comcast has entered into a partnership with U.S. Ski & Snowboard.
KPN bolsters sports portfolio with Dutch Olympic Committee deal
The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has agreed a sponsorship deal with telecommunications company KPN.