HomeNewsNewsTelecommunicationsRugby LeagueFiji

Vodafone to continue as shirt sponsor of Fiji’s rugby league team

The Fiji National Rugby League has extended its deal with telco Vodafone Fiji, the organisation’s main sponsor.

The new four-year deal will extend the two parties’ relationship to 15 years. Vodafone Fiji will sponsor the Fijian national team and the National Club Championship, as well as primary and secondary school rugby league programmes in the country.

As part of the new deal, Vodafone’s branding will continue to feature on the shirts of the national team, as well as on kit used during each of the tournaments it sponsors.

Fiji has reached the semi-finals of each of the last three Rugby League World Cups.

Vodafone’s head of eCommerce and corporate affairs, Shailendra Prasad, told The Jet newspaper: “Today, some 12 years on Vodafone still honours the bond with the sport and today we are to recommit to the sponsorship that has produced some of the world’s best players.

“We have displayed some of the biggest upsets at the world stage proving that we can compete with Tier 1 Nations.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France