Telecoms & Media
AT&T tees up Pebble Beach Pro-Am extension
US telecommunications company AT&T has reached a deal with golf’s PGA Tour for a 10-year renewal of its title sponsorship of the Pebble Beach National Pro-Am tournament.
Vodafone signs on for three more years with FNRL
Fiji National Rugby League has extended its commercial agreement with telecommunications company Vodafone Fiji for a further three years.
O2: Interview with Gareth Griffiths, head of sports sponsorship for O2 UK
Telecommunications company O2 is focusing its entire UK sponsorship efforts on its relationship with England Rugby and its Priority Sports programme.
AT&T to aid Red Bull Racing’s adaption to new F1 era
Formula One team Red Bull Racing has extended its sponsorship deal with US telecommunications firm AT&T into the 2014 season.
Saudi Telecom enhances partnership with United
Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
AC Milan connects with Huawei
Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.
United’s biggest telecoms deal halves in value
Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.
Telefonica back in the saddle with Team Movistar
Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.
Etisalat teams up with Fifa Under-17 World Cup
UAE-based telecommunications operator Etisalat has reached an agreement with Fifa to become an official national supporter of the 2013 Under-17 World Cup.
Bell strengthens basketball presence with NBA tie-up
Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.
BT Sport onside with Arsenal
UK pay-television broadcaster BT Sport has reached an agreement to become an official partner of English Premier League football club Arsenal.
Houston Rockets sign deal with ZTE
The US arm of Chinese telecommunications company ZTE has agreed a deal to become the official smartphone provider of NBA basketball team Houston Rockets for the 2013-14 season.
Rogers seals wide-ranging Oilers hockey deal
Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.
Etisalat deal a good call for UAE FA
Telecommunications operator Etisalat has entered into a three-year commercial agreement with the UAE Football Association.
Level 3 touches down with Buccaneers partnership
NFL American football franchise Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with business-to-business communications specialist Level 3 Communications.
Corinthians reconnect with TIM
Campeonato Brasileiro football club Corinthians has signed a two-and-a-half year extension to its shirt sponsorship deal with Italian telecommunications firm TIM.