Telecoms & Media

Cricket

Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.

American Football

US telecommunications company AT&T has reached a multi-year agreement with the University of Oklahoma and the University of Texas to rebrand the long-running annual American football showpiece between the two schools.

Rugby Union

South African rugby union team Golden Lions has reached a deal to make telecommunications company Vox Telecom an associate sponsor.

Cricket

The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.

Football

Chinese telecommunications company Huawei has broadened its portfolio of European football club partners by agreeing a deal with French Ligue 1 club Paris Saint-Germain.

Power Boating

Pre-paid mobile SIM card provider Lycamobile has agreed a partnership with Powerboat P1 for the marine motorsport series’ 2014 season.

Football

EE beat competition from rival telecoms brands and brands from the finance sector to sign its six-year Lead Partner deal last month with Wembley Stadium in London.

Motorsport

US mobile telecoms operator Verizon Wireless has agreed to pay $12m (€8.6m) per year for the title sponsorship and ‘activation and media’ rights to the IndyCar Series, the North American open-wheel motor racing championship.

Cricket

Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.

Football

Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.

Motorsport

International mobile network operator Truphone has extended its sponsorship of the Caterham Formula One motor racing team.

IndyCar has announced that telecommunications firm Verizon has stepped up from its current status as an official partner to assume title sponsorship of the US motor racing series under a new multi-year deal.

Telecommunication provider Verizon Wireless has agreed a deal to become the new title sponsor of the IndyCar motor racing series, according to the Indianapolis Business Journal.

The Yamaha Motor Company has announced a five-year agreement with Spanish telecommunications company Telefónica for its Movistar brand to assume title sponsorship of the Japanese firm’s factory team in the MotoGP motorcycling series.

Rugby League

Auckland-based rugby league team the Warriors have renewed their long-standing naming sponsorship agreement with telecommunications group Vodafone until the end of the 2018 NRL season.

Athletics

UK telecommunications company BT has renewed its title sponsorship of the Great CityGames Manchester, taking in the 2014 edition of the urban athletics event.

Football

London’s Wembley Stadium has ended its search for a lead partner with telecommunications company EE signing a six-year deal to take on the rights.

Multi-sport

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.