Telecoms & Media
Portugal Telecom extends sponsorship of national team
Portuguese telecommunications provider Portugal Telecom has extended its sponsorship of the country's national football team until 2018.
Volvo Ocean Race calls up Truphone
UK-based mobile voice and data services company Truphone has agreed a three-year deal to become an official supplier of the Volvo Ocean Race.
Huawei extends ties with first major sporting partner
Australian National Rugby League team the Canberra Raiders have signed a one-year extension to their major sponsorship agreement with Chinese telecommunications firm Huawei.
Vitesse Arnhem extends Abramovich ties with Truphone deal
Global mobile network Truphone has agreed a three-year deal to become the main sponsor of Dutch Eredivisie football team Vitesse Arnhem through the 2016-17 season.
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
BT: Brand presence reinforced by grassroots programmes
Supporting the brand outside of its headquarters in London is at the forefront of the telecommunications company BT’s sponsorship work, Richard Young, commercial director for BT, told Sports Sponsorship Insider.
Telecom Namibia connects with 2014 African Women’s Championship
Telecom Namibia has partnered with the Confederation of African Football to become the headline sponsor of the 2014 African Women’s Championship, in a deal worth N$6m (€422,500/$580,000).
BT secures Murrayfield naming rights
The Scottish Rugby Union has agreed a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT.
Huawei nets dual alliance with Ajax
Chinese telecommunications company Huawei has agreed deals to become an official partner of Dutch football club Ajax and a business partner of the Eredivisie champion’s Amsterdam ArenA.
BT set to acquire Murrayfield naming rights
The Scottish Rugby Union (SRU) is set to strike a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT, according to the Daily Mail newspaper.
Ghana FA connects with Huawei
Chinese telecommunications company Huawei has agreed a one-year partnership with the Ghana Football Association.
Numericable named as new lead partner for Stade Français
Telecommunications and cable operator Numericable has been unveiled as the new lead partner of leading French rugby union club Stade Français.
T-Mobile enhances MLB partnership
Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.
Ciao Telecom connects with Colorado Rapids in sponsorship first
Dallas-headquartered telecommunications company Ciao Telecom has agreed a deal through 2018 with Colorado Rapids to become the Major League Soccer team’s first front-of-jersey sponsor.
QFA calls in Ooredoo for Emir Cup
Qatari telecommunications firm Ooredoo has signed a one-year sponsorship deal with the Qatar Football Association.
Sydney Sixers extend connection with iiNet
Australian telecommunications company iiNet has announced a renewed three-year principal partner deal with Big Bash League Twenty20 cricket franchise Sydney Sixers.
Movistar expands MotoGP footprint
Spanish telecommunications company Telefónica has increased its presence in the MotoGP motor cycling series after reaching a deal with commercial rights holder Dorna Sports for its Movistar brand to become the title sponsor of the Gran Premio de Aragón.
Huawei pads up for IPL with Royal Challengers Bangalore
Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.