Sports Authority

AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.

The Milwaukee Bucks have become a Presenting Partner of the Milwaukee Marathon, which will start and finish at the plaza in front of Fiserv Forum on Saturday, April 6.

Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.

Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.

Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands

Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.

Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition

The signing of a new commercial rights agreement between the Asian Football Confederation and sports marketing agency DDMC Fortis has been described as the ‘most significant day in the history of the A…

Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.

Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.

British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.

North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.

NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with California-based mountain resort operator Mammoth Resorts.

The US capital of Washington D.C. has reached an agreement to sponsor the NRG Esports team in what is being termed the first deal of its kind for the sector.

Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).