Sporting Goods
Joma helps Mexico’s Olympic drive
The Mexican Olympic Committee (COM) has signed an agreement with Joma for the sportswear company to outfit its athletes in the events leading up to the 2016 Olympic Games in Rio de Janeiro.
Open Championship to go Ahead with new partnership
Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.
Adidas extends long-term IHF partnership
The International Handball Federation has extended its long-running partnership with German sportswear company Adidas until 2017.
FIA extends deal with clothing supplier
Italian motor sport company OMP Racing has extended its sponsorship agreement with the FIA, the sport’s global governing body.
US Speedskating maintains faith in Under Armour
The US Speedskating governing body has agreed an eight-year extension to its partnership with sportswear company Under Armour, despite the criticism of the US team’s race suits at the Sochi winter Olympic Games.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
‘Killer’ deals to underscore Puma’s brand positioning
Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.
Arena outbids Speedo to land major Fina deal
Adidas scores ball partnership for Uefa qualifiers
German sportswear and equipment company Adidas has expanded its partnership with Uefa to become the official match ball supplier for international qualifying matches played under the jurisdiction of European football’s governing body until 2017.
Athletics Australia earns its stripes with Adidas
German sportswear company Adidas has entered into a multi-year partnership with Athletics Australia.
Major League Lacrosse signs STX deal
Sports equipment supplier STX has agreed to become a partner of Major League Lacrosse, the leading outdoor lacrosse league in the US.
USA Triathlon retains four backers
USA Triathlon has announced multi-year renewals with four of its existing sponsors, Competitor Group, FuelBelt, NormaTec and Avis Budget Group.
Kukri adds Warwickshire to English county cricket roster
Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.
Gilbert extends Sanzar sponsorship deal
Rugby equipment manufacturer Gilbert has extended its long-term partnership with Sanzar, the umbrella organisation for rugby union in South Africa, New Zealand and Australia.
Umbro returns to Premier League with Everton
Manchester-based sportswear brand Umbro has signed a five-year technical partnership with Everton to provide kits for the English Premier League football team.
Elverys to continue as Mayo GAA main sponsor despite upheaval
Irish sports store chain Elverys Sports has announced that it will continue to serve as a main sponsor of the Gaelic Athletic Association’s (GAA) Mayo County Board for the “foreseeable future” despite recent upheaval at the company.
UT Athletics signs Nike deal
US sportswear company Nike has agreed an apparel and sponsorship deal with the University of Tennessee's athletics department.