Sporting Goods

Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.

German Basketball Bundesliga teams Bayern Munich and Alba Berlin have signed long-term extensions to their kit deals with sportswear giant Adidas.

US sportswear giant Nike has reached an agreement with the Nigeria Football Federation to supply kit and apparel to its national teams.

The British Olympic Association has signed a long-term extension to its partnership with German sportswear giant Adidas.

The International Equestrian Federation (FEI) has entered into a partnership with US-based footwear company Ariat International.

Sports equipment manufacturer Molten has opted to renew its sponsorship of the British Basketball League for a fourth term.

Equipment and sportswear supplier Rhino Rugby is using sports sponsorships to build brand awareness and consolidate its position as a market leader in the supply of rugby equipment.

US bicycle manufacturer Specialized Women has renewed its deal to serve as the official performance bike of women’s cycling event La Course by Le Tour de France.

The International 49er and 49erFX sailing classes have extended a partnership with apparel manufacturer Magic Marine.

Japanese sportswear company Asics has signed a long-term extension as the official apparel supplier to the French Athletics Federation (FFA).

US sportswear manufacturer Under Armour has signed a multi-year partnership with the University of Cincinnati’s athletics programme.

French sportswear company Le Coq Sportif has agreed kit manufacturing deals with Italian Serie A football team Fiorentina and French Ligue 1 outfit Saint-Etienne.

New Balance has continued its expansion in football through a kit deal for the Costa Rica national team.

Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.

Japanese sportswear company Asics has agreed to become a gold partner of the Tokyo 2020 Olympic Games in the sporting goods category.

The Namibian Football Association has agreed a deal for German sportswear giant Adidas to replace rival Puma as the official kit partner of the country’s national team.