Sporting Goods
Adidas seals NHL partnership
The North American NHL ice hockey league has sealed a long-term partnership with sportswear company Adidas.
Glenmuir extends Ryder Cup deal
The golf clothing brand, Glenmuir, has been selected as an official licensee for the 2016 and 2018 Ryder Cup matches.
Canterbury renews RFU deal for England national team
The Rugby Football Union, the governing body that oversees the England national rugby union team, has renewed a partnership with sportswear company Canterbury.
Loudmouth shouts up for more time with Norway curling team
Golf and lifestyle apparel brand Loudmouth has renewed its partnership with the Norway men’s curling team.
adidas nets extension to long-running Spanish Football Federation partnership
The Spanish Football Federation (RFEF) has agreed a long-term extension to its partnership with German sportswear giant Adidas.
NBL acquires US partners
US sports performance and apparel brands McDavid and Shock Doctor have agreed to become sponsors of the Australian National Basketball League.
Nike seals lengthy renewal with German Athletics Federation
The German Athletics Federation (DLV) has agreed a long-term extension to its partnership with US sportswear giant Nike.
Temple secures enhanced terms through Under Armour extension
US sportswear firm Under Armour has secured a long-term partnership extension with the Temple University Department of Intercollegiate Athletics.
French handball league unveils new partners
The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.
Skechers goes the distance with Los Angeles Marathon
The Skechers Performance division of US footwear brand Skechers has agreed a title sponsorship deal with the Los Angeles Marathon.
Nike extends with Clemson Tigers
US sportswear giant Nike has signed a long-term extension to its partnership with Clemson University’s Tigers sports teams.
UW-Green Bay earns its stripes with Adidas
Sportswear giant Adidas has agreed a long-term partnership with the University of Wisconsin-Green Bay’s athletics programme.
Mondo stays on track with IAAF
Sports equipment and flooring manufacturer Mondo has extended its long-term partnership with the International Association of Athletics Federations.
From tee to Galvin Green for European Ryder Cup team
Swedish high-performance clothing brand Galvin Green has agreed a partnership with the European Ryder Cup team.
Adidas extends with Indiana University Athletics
German sportswear giant Adidas has agreed an extension to its partnership with Indiana University’s athletics department.
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
Spalding lays up Basketball England renewal
Basketball England has extended its sponsorship deal with sports equipment manufacturer Spalding.
Nike signs long-term extension with University of Virginia
US sportswear giant Nike has signed a long-term extension to its partnership with the University of Virginia’s Cavaliers sports teams.