Sporting Goods
UCI WorldTour team upgrades partnership with kit supplier
UCI WorldTour cycling team Cannondale-Drapac has extended and expanded its partnership with Swedish cycling equipment manufacturer POC.
New Balance honours Celtics legend with naming rights to new training complex
NBA basketball franchise the Boston Celtics has entered into a sponsorship deal with US sportswear company New Balance that will include naming rights to its new practice and training facility.
Under Armour set for first major league partnership with MLB kit deal
US sportswear brand Under Armour has agreed a kit deal with North America’s Major League Baseball, according to multiple reports.
Under Armour extends with University of Utah
US sportswear brand Under Amour has extended a partnership with the athletics division of the University of Utah.
Chelsea swaps Adidas for Nike in record kit deal
Chelsea has today (Thursday) confirmed a new long-term kit partnership with US sportswear giant Nike in a deal the English Premier League football club said represents the biggest commercial contract in its history.
ITTF strikes extension with flooring supplier
Chinese sports flooring supplier Tinsue has renewed its partnership with the International Table Tennis Federation.
IMMAF pins down Greenhill extension
Sportswear and equipment manufacturer Greenhill has renewed its partnership with the International Mixed Martial Arts Federation.
Gaerne backs WorldSBK season finale, HJC title sponsors French MotoGP race
Italian motorcycle boots manufacturer Gaerne has agreed a deal to sponsor the two remaining rounds of the 2016 Superbike World Championship (WorldSBK) motorcycling series, while helmet manufacturer HJC has signed on as the title sponsor of next year’s French round of the MotoGP championship.
Jack Wolfskin extends backing of FIS Alpine Ski World Cup
Outdoor clothing and equipment provider Jack Wolfskin has renewed its sponsorship of the International Ski Federation’s (FIS) Alpine Ski World Cup.
Presidents Cup kits out with Lacoste
French clothing brand Lacoste has agreed a deal to sponsor the next five editions of the Presidents Cup golf tournament.
Geelong Cats cotton on with new apparel partner
The Geelong Cats AFL Aussie rules football club has entered into a partnership with fashion brand, the Cotton on Group.
Ski Classics kits out with Dæhlie ahead of new season
Outdoor clothing brand Dæhlie has agreed a deal to sponsor the Ski Classics series of long-distance skiing events.
ITTF serves up extension with San-Ei
Table tennis equipment manufacturer San-Ei has extended its partnership with the International Table Tennis Federation.
UAB signs Under Armour deal
US sportswear brand Under Armour has entered into a partnership with the athletics division of the University of Alabama at Birmingham.
Football Federation Australia teams up with BLK
Football Federation Australia has entered into a partnership with sportswear company BLK.
Dick’s Sporting Goods extends support of USOC
US-based omni-channel sports retailer Dick’s Sporting Goods has extended its partnership with the US Olympic Committee (USOC).
EHF signs wide-ranging partnership with Swedish sportswear firm
The European Handball Federation has agreed a four-year supplier partnership with Swedish sportswear company Salming Sports.
Atlanta Braves target enhanced fan experience with Mizuno partnership
Major League Baseball team the Atlanta Braves has entered into a partnership with Japanese sportswear and equipment company Mizuno.