US-based omni-channel sports retailer Dick’s Sporting Goods has extended its partnership with the US Olympic Committee (USOC).
Dick’s will retain its role as the official sporting good retail sponsor of Team USA and its athletes through to the 2018 winter Olympic and Paralympic Games in PyeongChang, Korea.
The company will also continue its ‘Contenders’ in-store employment program, an initiative that ensures flexible work schedules and competitive pay for Team USA athletes employed by the firm. Over 15 per cent of employed athletes in the Contenders program represented the US at this summer’s Olympic and Paralympic Games in Rio de Janeiro, Brazil.
In addition, Dick’s has made a $236,000 (€210,300) donation to support future Team USA athletes through its ‘Every Medal’ program. Under the initiative, for every medal won by Team USA at Rio 2016, Dick’s made a donation of $1,000 to select youth sports organisations part of the USOC family.
Team USA won 121 medals at the Olympic Games, while Paralympic athletes won a further 115 medals.