HomeNewsNewsSporting ApparelGolfGlobal

Presidents Cup kits out with Lacoste

French clothing brand Lacoste has agreed a deal to sponsor the next five editions of the Presidents Cup golf tournament.

Lacoste will serve as the official apparel provider of the matchplay event, which is contested for by representative teams from the US and the rest of the world, with the exception of Europe.

The agreement will begin with next year’s Presidents Cup, which will take place at Liberty National Golf Club in New Jersey. The deal also covers the 2019, 2021, 2023 and 2025 editions of the biennial event.

Lacoste will provide apparel for both teams as part of the deal. The agreement extends to caddies, PGA Tour and Presidents Cup staff, VIP guests and the Presidents Cup committee, as well as the honorary chairman, match committee, organising committee, Am-Am participants and honorary observers.

Team captains Steve Stricker and Nick Price will have a say in the design process of the co-branded Presidents Cup collection, which will be unveiled in early 2017.

Lacoste will also feature prominently in the official Presidents Cup merchandise shop and will host an invite-only, VIP concept shop at Liberty National. In addition, Lacoste will have a presence at the Presidents Cup fan experience in the Oculus event space at the World Trade Center in New York, where it recently opened a store.

Jay Monahan, deputy commissioner and chief operating officer of the PGA Tour, which organises the event, said: “This is a new day for the Presidents Cup, in the fact that we’ve never before had one brand provide apparel for both teams, caddies, VIPs and other committee members, and I can’t think of a more fitting partner than Lacoste, as its style, sports heritage and global appeal match perfectly with that of the Presidents Cup.”

The US team has won the last six editions of the Presidents Cup. The most recent edition of the event took place at the Jack Nicklaus Golf Club Korea in Incheon, South Korea in 2015.