Sporting Goods
British Swimming teams up with TYR Sport
US swimming and triathlon apparel brand TYR Sport has agreed a deal to become the official kit supplier of the British Swimming governing body.
Orica-BikeExchange signs new kit partner
Australian UCI WorldTour cycling team Orica-BikeExchange has entered into a partnership with Italian cycling apparel brand Giordana.
Nike renews kit deal with French Football Federation
The French Football Federation has extended its kit partnership with sportswear giant Nike.
Adidas to replace Dryworld as Watford kit partner
English Premier League football club Watford has signed a new kit partnership with German sportswear company Adidas.
St Andrews holes partnership with Japanese apparel firm
The St Andrews Links golf course has entered into a partnership with Japanese apparel firm TSI Holdings.
Super Rugby’s Sharks replace BLK with Canterbury
South African Super Rugby franchise the Sharks has unveiled sports apparel company Canterbury as its new kit partner.
FA set for lucrative contract extension with Nike – reports
England’s Football Association is poised to seal a lucrative extension to its partnership with US sportswear giant Nike, according to multiple reports.
British Gymnastics lands new kit partner
The British Gymnastics governing body has agreed a new kit partnership with independent leotard company, Quatro Gymnastics.
Wilson serves up extension with Tennis Australia
Sports equipment manufacturer Wilson has extended its partnership with the Tennis Australia governing body, through which it serves as the official ball of the Australian Open grand slam tournament.
Under Armour and Fanatics strike MLB kit deal
US sportswear brand Under Armour has today (Monday) secured its first-ever uniform deal with a professional league under a 10-year partnership with Major League Baseball that will include sports merchandise firm Fanatics.
Commonwealth Games Scotland heads to Gold Coast with Canterbury
Sports apparel company Canterbury has entered into a kit supplier partnership with the Commonwealth Games Scotland governing body.
Asics replaces Adidas as IAAF partner
The International Association of Athletics Federations has announced a new sponsorship deal with Japanese sportswear manufacturer Asics following the confirmation on Friday that German brand Adidas had agreed an early end to its top-tier partnership with the governing body.
Puma steps in early to replace BLK as Richmond partner
AFL Aussie rules football team Richmond has signed an apparel partnership with German sportswear brand Puma.
Cycling Australia rides on with Santini
The Cycling Australia governing body has extended its partnership with Italian sportswear manufacturer Santini.
Diadora returns to support Australia during home Commonwealth Games
Italian sportswear manufacturer Diadora has renewed its partnership with the Commonwealth Games Australia governing body.
Surrey signs kit partnership with Adidas
German sportswear giant Adidas has secured a partnership with English County Championship cricket club Surrey.
Macron expands portfolio with Portugal Rugby
Italian sportswear manufacturer Macron has entered into a partnership with the Portuguese Rugby Federation (FPR), the country's national governing body for rugby union.
Queensland Firebirds net new principal partner
Global activewear brand Lorna Jane has agreed a deal to become the principal partner of Australian Super Netball League team, the Queensland Firebirds.