Sporting Goods
Dutch Olympic Committee replaces Asics with Fila
The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has entered into a new apparel partnership with South Korean sportswear brand Fila.
Nike engages in wide-ranging Fiba partnership
The International Basketball Federation (Fiba) has signed an 11-year strategic partnership with US sportswear giant Nike that will cover the world governing body’s senior men’s, women’s and youth national team competitions.
Under Armour replaces Dryworld as Fluminense partner
Campeonato Brasileiro Serie A football club Fluminense has entered into a kit partnership with US sportswear manufacturer Under Armour.
Warwickshire signs new kit partner
English County Championship cricket club Warwickshire has entered into a partnership with sporting goods manufacturer PlayerLayer.
Gilbert extends partnership with Scottish Rugby
Scottish Rugby has extended its long-standing partnership with Gilbert Rugby as its official ball supplier.
Adidas renews Harlequins partnership
English Premiership rugby union club Harlequins has extended its partnership with German sportswear company Adidas.
Commonwealth Games Canada secures new kit partner
Sportswear company Kukri has agreed a partnership with the Commonwealth Games Canada (CGC) organisation.
FIVB signs equipment partner to aid development drive
The International Volleyball Federation (FIVB) has agreed a sponsorship deal with Japanese sports equipment manufacturer Senoh Corporation.
Adidas teams up with Rutgers
German sportswear giant Adidas has secured a partnership with the athletics division of Rutgers University in the US.
WMRT gears up for new era with Sail Racing International
Sailing’s World Match Racing Tour has agreed a three-year apparel partnership with Swedish company Sail Racing International.
Warrior Sports extends CHL deal
Warrior Sports, a high-performance sports equipment manufacturer, has extended its sponsorship deal with the Champions Hockey League.
World Archery on target with equipment partner extension
World Archery, the sport’s global governing body, has renewed its association with archery accessories provider Axcel Sights and the company’s TRU Ball brand.
Macron extends with Lazio, partners Deportivo
Italian sportswear manufacturer Macron has extended a kit supplier agreement with Italian Serie A football club Lazio and partnered with Spanish LaLiga outfit Deportivo La Coruña.
Erreà enters F1 with Sauber partnership
Italian sportswear company Erreà has moved into the Formula One motor racing championship through a partnership with the Sauber team.
Gold Coast Suns secure new kit partner
Sports apparel and footwear company XBlades has entered into a multi-year partnership with AFL Aussie rules football team the Gold Coast Suns.
Sporting scores extension with Macron
Lisbon-based Primeira Liga football club Sporting Clube de Portugal has renewed its kit partnership with Italian sportswear manufacturer Macron.
T2 APAC smashes first sponsorship deal
Sports equipment manufacturer Tibhar has signed on as the first sponsor of the soon-to-be-launched T2 Asia-Pacific Table Tennis League (T2 APAC).
Melbourne Victory seals Adidas extension
Australian A-League football club Melbourne Victory has extended its partnership with German sportswear giant Adidas.