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World Archery on target with equipment partner extension

World Archery, the sport’s global governing body, has renewed its association with archery accessories provider Axcel Sights and the company’s TRU Ball brand.

The new partnership will run for the duration of 2017.

Under the agreement, Axcel and TRU Ball will be granted the right to use the World Archery logo and a combined logo in its promotions, and will receive access to World Archery media catalogues and have a presence at events.

Axcel Sights/TRU Ball Archery is also currently presenting all video news items across the organisation’s digital platforms.

Axcel first linked up with World Archery in 2015 before the relationship expanded to include the TRU Ball brand last year ahead of the Rio 2016 summer Olympic Games.