Sporting Goods
Puma returns to back Borussia Monchengladbach
German sportswear brand Puma has entered into a kit supplier partnership with German Bundesliga football club Borussia Mönchengladbach.
NCAA secures extension with Spalding
US sports equipment supplier Spalding has extended its partnership with the country’s National Collegiate Athletic Association until August 2021.
Marseille signs record kit deal with Puma
French Ligue 1 football club Olympique de Marseille has agreed a lucrative new kit deal with German sportswear brand Puma.
Russian Olympic Committee signs up new kit partner
The ZA Sport arm of Russian designer ZA Group has entered into a partnership with the Russian Olympic Committee (ROC).
Sydney Swans secures trio of corporate partners
Australian Football League franchise Sydney Swans has entered into corporate partnerships with Nike, Dexus and Science in Sport.
Adidas expands US college portfolio with Ohio
German sportswear giant Adidas has entered into a multi-year partnership with the athletics department of Ohio University in the US.
Fiba sees Nike deal as game-changer in global push
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.
Gilbert to remain ball partner for Top 14
The Ligue Nationale de Rugby, which operates rugby union’s Top 14 club competition in France, has extended its partnership with sports equipment manufacturer Gilbert.
Middlesex partners with Nike, revamps brand
English County Championship cricket team Middlesex has signed a kit partnership with US sportswear giant Nike and revealed a new brand identity ahead of the start of the 2017 season.
Yonex expands badminton commitment with BWF deal
Japanese sports equipment manufacturer Yonex has entered into a long-term partnership with the Badminton World Federation.
Rawlings teams up with World Baseball Classic
Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.
World Archery renews with equipment partners
World Archery has extended its supplier deals with bow manufacturer Hoyt and arrow manufacturer Easton.
Umbro to replace Nike as Werder Bremen’s kit partner
German Bundesliga football club Werder Bremen has announced that UK sportswear manufacturer Umbro will serve as its kit supplier from the 2018-19 season onwards.
British Rowing signs landmark partnership with Mizuno
Japanese sportswear and equipment company Mizuno has entered into a partnership with the British Rowing national governing body.
Matchroom Boxing hails landmark JD partnership
UK boxing promoter Matchroom has agreed a multi-year partnership with sports fashion retailer JD.
International Weightlifting Federation extends with partners
The International Weightlifting Federation has renewed partnerships with five of its equipment suppliers.
Tour of California signs Assos as apparel partner
Swiss cycling apparel brand Assos has entered into a partnership with the Tour of California UCI WorldTour cycling race.
Steeden signs on as ball partner of RLWC
Australian sporting goods manufacturer Steeden has been unveiled as the official match ball of the 2017 Rugby League World Cup.