Sporting Goods
Sportissimo links up with World Para Athletics
Sportissimo, an Italian supplier of track and field equipment, has teamed up with the World Para Athletics division of the International Paralympic Committee.
Rubin Kazan signs New Balance deal
US sportswear brand New Balance has agreed a kit partnership with Russian Premier League football club FC Rubin Kazan.
Nike expands US college portfolio with Colorado deal
US sportswear company Nike has entered into a multi-year partnership with the athletics department of Colorado College in the US.
Peak to replace Nike as Brazilian Olympic Committee partner
Chinese sportswear manufacturer Peak has agreed a kit partnership with the Brazilian Olympic Committee (COB).
Handball Bundesliga team extends with kit partner
German sportswear company Erima has extended a kit partnership with Handball Bundesliga team SG Flensburg-Handewitt.
Castelli returns to back Giro d’Italia
Italian sportswear firm Castelli has reached an agreement to supply kit for the next four editions of the Giro d’Italia cycling event.
NRL’s Eels sign kit partner, Cowboys extend with shorts sponsor
Australian NRL rugby league club the Parramatta Eels has signed an official apparel partnership with sportswear brand ISC, while rival team the North Queensland Cowboys has extended one of its major sponsorship deals.
Chinese FA names AirGoal as new equipment supplier
Chinese-headquartered sports equipment company AirGoal has agreed a deal to become an official supplier of the Chinese Football Association.
Pro14 signs up Macron as match official kit partner
Italian sportswear manufacturer Macron has entered into a partnership with the Pro14 Championship, the European rugby union club competition.
University of Louisville pens lucrative Adidas extension
The athletics division of the University of Louisville has signed a long-term extension to its partnership with German sportswear firm Adidas.
Gold Coast 2018 secures two new sponsors
Australian wooden sports floor manufacturer Aura and cleaning services company Incognitus have become the latest sponsors of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
Pro14 signs partnership with Gilbert
Sports equipment manufacturer Gilbert has become the official match ball partner of the Pro14 Championship, the European rugby union club competition.
Adidas targets US growth, gives MLS its biggest deal
North America’s Major League Soccer has signed a six-year extension, from 2019 to 2024, to its partnership with German sportswear and equipment company adidas. The current eight-year deal runs from 2011 to 2018.
FC Köln teams up with Uhlsport
German Bundesliga football club FC Köln has agreed a deal for German sporting goods manufacturer Uhlsport to become its new kit supplier from the 2018-19 season.
Adidas expands US college portfolio with Georgia Tech
German sportswear giant Adidas has entered into a multi-year partnership with the athletics division of the Georgia Institute of Technology in the US.
Adidas renews University of Nebraska partnership
German sportswear manufacturer Adidas has extended its long-running apparel partnership with the University of Nebraska’s athletics department.
Nike extends association with Western Sydney Wanderers
Australian A-League football club Western Sydney Wanderers has agreed a three-year extension to its kit partnership with US sportswear company Nike.
Skechers partners up with Solheim Cup
US footwear company Skechers has agreed a partnership to support both Team USA and Team Europe at the 2017 Solheim Cup, the women’s golf tournament which commences at Des Moines Golf and Country Club in Iowa later this week.