Adidas expands US college portfolio with Georgia Tech

German sportswear giant Adidas has entered into a multi-year partnership with the athletics division of the Georgia Institute of Technology in the US.

The deal will run for six years, from the 2018-19 academic year through to 2023-24.

Adidas will now provide uniforms, apparel, footwear and accessories to all of the university’s Yellow Jackets varsity sports programmes.

The company has similar partnerships in place with a host of other US colleges and universities, including the University of Nebraska, Ohio University and Rutgers University.