Sporting Goods

The International Handball Federation has announced that its decades-long partnership with German sportswear company Adidas is set to end.

Australian rugby league team the New South Wales Blues has signed a main sponsorship deal with Brydens Lawyers and a kit supplier partnership with sports apparel company Canterbury.

The athletics department of the University of South Alabama has agreed an apparel partnership with German sportswear company Adidas.

U.S. Polo Assn., the official brand of the United States Polo Association, has been named as the official apparel sponsor of the Argentine Open, one of the sport’s leading events.

Sports arena developer Otto Sport International has entered into a partnership with the International Equestrian Federation (FEI).

Surf clothing brand Vissla has extended its presenting sponsorship deal with the International Surfing Association’s World Adaptive Surfing Championship para-surfing event.

Sports equipment retail store group Academy Sports + Outdoors has agreed a three-year deal to become the new title sponsor of leading college American football game the Texas Bowl.

The International Basketball Federation (Fiba) has extended its partnership with sports surfaces supplier Connor Sports.

The French Basketball Federation (FFBB) has agreed a kit deal with US sportswear company Nike.

Hugo Boss chief executive Mark Langer has revealed that the German fashion house will end its partnership with Formula One motor-racing team Mercedes in favour of switching its motorsport sponsorship strategy to the Formula E electric car-racing series.

UCI WorldTour cycling team Trek-Segafredo has entered into a partnership with Italian sportswear manufacturer Santini.

AFL Aussie rules football team the West Coast Eagles has agreed a kit partnership with Australian sportswear manufacturer ISC.

US sportswear company Nike has enhanced its relationship with the NBA by becoming the presenting partner of the North American basketball league’s upcoming game in London.

Italian sportswear manufacturer Lotto has agreed a deal to sponsor the inaugural edition of the Association of Tennis Professionals’ (ATP) Next Gen Finals.

The University of Southern Mississippi has entered into a long-term partnership with German sportswear company Adidas.

The Irish Rugby Football Union has agreed a sponsorship deal with sports retail group Intersport Elverys.