Sporting Apparel

The University of Kansas has finalised a 14-year extension to its partnership with German sportswear manufacturer adidas, a deal that represents one of the most lucrative contracts in US college sport

Sports apparel brand Under Armour is to terminate its kit deal with the Welsh Rugby Union at the end of 2020, with four years left on the contract, according to UK press reports

The Cameroon Football Federation (FECAFOOT) has entered into a partnership with French sportswear and equipment company Le Coq Sportif

French Ligue 1 football club Angers SCO has agreed a four-season extension to its partnership with kit partner Kappa

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics. Under the deal, Fanatics will lead all retail and online store operations for the Redskins

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.

Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar. The deal will see Joma take over from German brand Puma from next season

German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga. Under the multi-year deal, Puma will become the league’s Official Technical Partner.

Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record

Japanese sports brand Asics has signed a five-year deal as the Official Footwear and Apparel Partner and Presenting Sponsor of the Los Angeles Marathon beginning in 2020

German sportswear manufacturer adidas has signed a multi-year deal to become the Official Athletic Footwear and Apparel brand of the new Premier Lacrosse League (PLL)

Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028

A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football. Speakin

German sportswear company Adidas has entered into a partnership with George Washington University in Washington, D.C

Spanish LaLiga football club Valencia has signed a new kit partnership with Puma. Terms of the long-term deal announced today (Monday) were undisclosed, but it will commence with the 2019-20 season

German sportswear manufacturer adidas has entered into a partnership with the Olympic Federation of Ireland