Sporting Apparel
AC Milan nets Adidas extension
Italian Serie A football club AC Milan has agreed a 10-year extension to its long-running kit partnership with Adidas.
Asics seals ARU kit deal
The Australian Rugby Union has announced sportswear brand Asics as the kit supplier to its national teams from 2014.
Handball Bundesliga extends Hummel deal
Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.
Bolt races on with Puma
Athletics superstar Usain Bolt has maintained his long-standing connection to Puma by extending his endorsement deal with the German sportswear giant through and beyond the 2016 Olympic Games in Rio de Janeiro.
Adidas ties up Milan Marathon partnership
German sportswear giant Adidas has reached a three-year sponsorship agreement with the Milan Marathon.
KooGa extends long-term Western Bulldogs partnership
KooGa has agreed a three-year extension to its long-term kit partnership deal with AFL Australian rules club Western Bulldogs.
Santini rides on with UCI
The International Cycling Union (UCI) has agreed a two-year extension to its partnership contract with Santini Maglificio Sportivo for the production of its official jerseys.
Puma enters English cricket market with Yorkshire
English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.
Kukri and Ulster Rugby extend partnership
Sportswear company Kukri has agreed to extend its partnership with Irish Pro 12 rugby union club Ulster for a further five years through to the 2018-19 season.
Adidas retains BPA partnership
The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.
Feyenoord returns to Adidas
Dutch Eredivisie football club Feyenoord has signed a five-year kit deal with sportswear giant Adidas, effective from July 2014.
UK Athletics signs off on long-term Nike deal
UK Athletics has confirmed Nike as its official sportswear partner in a seven-year deal running from 2014 until the end of 2020.
Centurion Rugby to kit-out World Cup referees
Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.
Court ruling paves way for UK Athletics’ Nike deal
UK Athletics will switch its kit deal from Adidas to Nike next year after a Dutch court rejected a claim from its current partner, according to the Daily Telegraph newspaper.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
Paraguayan FA retains Adidas backing
The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.
SARU names Asics as new kit partner
Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).
Inter extends long-running Nike ties
Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.