Sporting Apparel

Manchester-based sportswear brand Umbro has signed a five-year technical partnership with Everton to provide kits for the English Premier League football team.

Irish sports store chain Elverys Sports has announced that it will continue to serve as a main sponsor of the Gaelic Athletic Association’s (GAA) Mayo County Board for the “foreseeable future” despite recent upheaval at the company.

US sportswear company Nike has agreed an apparel and sponsorship deal with the University of Tennessee's athletics department.

English Premier League top-tier football club Crystal Palace has agreed a deal with Italian sportswear company Macron.

US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.

New Zealand-based sportswear brand Canterbury has reached a six-year agreement to replace Puma as the kit supplier to the Irish Rugby Football Union.

German Bundesliga football team Eintracht Frankfurt has announced US sportswear firm Nike as its kit manufacturer from the 2014-15 season.

English Premier League football club Arsenal has announced a new long-term partnership with German sportswear company Puma, bringing an end to a 20-year relationship with Nike.

Swimwear brand Arena has agreed to become an official partner of Fina, the global governing body of aquatic sports, in a deal that covers all of the organisation’s major events during the 2014-19 period.

German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.

US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.

US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.

US sportswear brand Under Armour has agreed a 10-year footwear and apparel deal with the University of Notre Dame that is believed to be the most valuable of its kind in college sports history.

Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).

German sportswear giant Adidas has agreed an expanded two-year partnership extension with Euroleague Basketball that will run through the European club competition’s 2015 season.

US sports performance and fashion brand Oakley has entered into a two-year partnership to serve as the official eyewear and footwear sponsor of golf’s Asian Tour.