Sporting Apparel
Macron signs new referee kit partnership with Uefa
Italian sportswear brand Macron has signed a new referee kit partnership with Uefa.
Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
Jordan Brand partners with Fortnite video game
The Jordan Brand has become the latest sports property to integrate into the highly-popular Fortnite video game
Mauritania FA partners AB Sport ahead of Afcon debut
The Football Federation of Mauritania (FFRIM) has entered into a partnership with sportswear manufacturer AB Sport ahead of the country's debut at the Africa Cup of Nations (Afcon) this summer
Kappa takes principal partner role at Aston Villa
English Championship football club Aston Villa has agreed a three-season deal that names Italian sportswear brand Kappa as its principal partner and kit supplier
Adidas dumped by Spanish football fed after contract row
Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.
Pakistan signs AJ Sports deal for Cricket World Cup
The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
Nike tops ‘Most Valuable Retail Brands’ rankings for second year
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth
NWSL extends Nike partnership through 2022 – report
The National Women’s Soccer League has reportedly extended its partnership with Nike through the 2022 season.
Puma furthers basketball plans with Brose Bamberg deal
German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg
Real Madrid and adidas strike €1bn-plus kit deal
LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28
Internacional swaps Nike for adidas as fans demand casualwear
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
Kent RO Systems, MAS Holdings back Sri Lanka’s World Cup campaign
Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
Umbro extends as West Ham kit provider
UK sportswear manufacturer Umbro has renewed its partnership with English Premier League football club West Ham United
adidas partners with Little League Baseball and Softball
adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
FEI partners up with Horse Pilot
The International Equestrian Federation (FEI) has agreed a four-year deal with apparel provider Horse Pilot
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim