Sporting Apparel
Macron commits to OGC Nice until 2023
Italian sportswear brand Macron has renewed its partnership with Ligue 1 club OGC Nice
Ironman teams up with ViewSport, Selle Italia
Triathlon events operator Ironman has agreed new partnerships with sports apparel company ViewSport and bike saddles brand, Selle Italia
University of Kansas strikes lucrative adidas extension
The University of Kansas has finalised a 14-year extension to its partnership with German sportswear manufacturer adidas, a deal that represents one of the most lucrative contracts in US college sport
Under Armour to quit Welsh rugby deal after 2020
Sports apparel brand Under Armour is to terminate its kit deal with the Welsh Rugby Union at the end of 2020, with four years left on the contract, according to UK press reports
Le Coq Sportif returns to partner Cameroon Football Federation
The Cameroon Football Federation (FECAFOOT) has entered into a partnership with French sportswear and equipment company Le Coq Sportif
Kappa furthers ties to Angers SCO
French Ligue 1 football club Angers SCO has agreed a four-season extension to its partnership with kit partner Kappa
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
‘Power brands’ pushing up kit prices at Europe’s elite clubs
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Liverpool moves in on record-breaking kit deal with Nike – report
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
Asics returns to road running with LA Marathon deal
Japanese sports brand Asics has signed a five-year deal as the Official Footwear and Apparel Partner and Presenting Sponsor of the Los Angeles Marathon beginning in 2020
Premier Lacrosse League hails landmark adidas partnership
German sportswear manufacturer adidas has signed a multi-year deal to become the Official Athletic Footwear and Apparel brand of the new Premier Lacrosse League (PLL)
Nike to strike first in LA 2028’s top tier
Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028
2019 a “tipping point” in women’s football – Nike exec
A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football.
Speakin
George Washington University replaces Nike with Adidas
German sportswear company Adidas has entered into a partnership with George Washington University in Washington, D.C
Valencia switches from Adidas to Puma
Spanish LaLiga football club Valencia has signed a new kit partnership with Puma.
Terms of the long-term deal announced today (Monday) were undisclosed, but it will commence with the 2019-20 season
Olympic Federation of Ireland lands adidas deal
German sportswear manufacturer adidas has entered into a partnership with the Olympic Federation of Ireland