Sporting Apparel
Peak extends WTA deal
Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).
Super League’s Giants extend with kit partner
The English Super League’s Huddersfield Giants rugby league club has extended its kit partnership with Manchester-based apparel company Kooga.
FBT kits out 2015 SEA Games
Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.
AFL’s Crows take flight with long-term kit deal
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules competition by entering into a long-term kit partnership with the Adelaide Crows.
One Way targets cycling market with Team Katusha tie-up
Russian UCI WorldTour cycling outfit Team Katusha has agreed a two-year partnership with Finnish sportswear brand One Way.
Mercedes step forward with Puma
The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.
Four Hills Tournament lands enhanced Intersport backing
Leading sports retailer Intersport has enhanced its partnership with the Vierschanzentournee - also known as the Four Hills Tournament - by becoming the official presenting sponsor of the winter sports showpiece.
Rio 2016 turns to Chinese sportswear partner
Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.
O’Neills team up with St Helens
English Super League rugby league champion St Helens has signed a three-year kit deal with Irish sports apparel manufacturer O’Neills Sportswear.
Castleford brings XBlades into Super League
English Super League rugby league team Castleford Tigers has signed a five-year kit deal with Australian sportswear manufacturer XBlades.
Anta nets NBA China partnership
Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.
Heineken returns for new European rugby competitions as Canterbury signs on
Dutch brewing company Heineken has been confirmed as the first of five planned main commercial partners for the new competitions run by the European Professional Club Rugby organisation, while sportswear company Canterbury of New Zealand has also agreed a deal.
Fila on board with Dutch skating sponsorship
South Korea-based sportswear manufacturer Fila has struck a deal with the Royal Dutch Skating Association (KNSB) to sponsor a number of the country’s skating teams.
Canterbury battles on with NRL’s Warriors
Sportswear company Canterbury of New Zealand has signed an extended three year kit deal with Auckland-based NRL rugby league franchise the Warriors.
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
IPF gets kitted out with SBD
The International Powerlifting Federation has entered into a new partnership with apparel manufacturer SBD.
NBL pens ISC partnership
Australia’s National Basketball League has announced ISC as its official apparel partner.
Hockey India extends kit partnership
The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.