Sporting Apparel
Puma returns to Red Bull Racing in wide-ranging deal
German sportswear giant Puma has returned to Red Bull Racing by signing a new long-term partnership with the leading Formula One motor racing team.
Olympiacos earns its stripes with Adidas
Greek Superleague champion Olympiacos has agreed a kit deal with sportswear giant Adidas that will commence from the 2015-16 football season.
NBA takes Stance with sock deal
The NBA basketball league in North America has extended and expanded a multi-year deal with sock brand Stance.
Kappa scores return to Napoli
Italian Serie A football club Napoli has agreed a five-year kit supplier deal with sportswear company Kappa.
Puma’s FIGC extension breaks €20m-per-year barrier
Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).
Basketball Bundesliga giants renew with Adidas
German Basketball Bundesliga teams Bayern Munich and Alba Berlin have signed long-term extensions to their kit deals with sportswear giant Adidas.
Nigeria Football Federation nets Nike as Adidas replacement
US sportswear giant Nike has reached an agreement with the Nigeria Football Federation to supply kit and apparel to its national teams.
Adidas secures multi-year renewal with BOA
The British Olympic Association has signed a long-term extension to its partnership with German sportswear giant Adidas.
FEI puts best foot forward with Ariat
The International Equestrian Federation (FEI) has entered into a partnership with US-based footwear company Ariat International.
Magic Marine extends with sailing’s 49er and 49erFX classes
The International 49er and 49erFX sailing classes have extended a partnership with apparel manufacturer Magic Marine.
Asics stays on track with French athletics
Japanese sportswear company Asics has signed a long-term extension as the official apparel supplier to the French Athletics Federation (FFA).
Under Armour teams up with University of Cincinnati
US sportswear manufacturer Under Armour has signed a multi-year partnership with the University of Cincinnati’s athletics programme.
Le Coq Sportif nets Saint-Etienne, Fiorentina deals
French sportswear company Le Coq Sportif has agreed kit manufacturing deals with Italian Serie A football team Fiorentina and French Ligue 1 outfit Saint-Etienne.
Costa Rica becomes New Balance Football’s latest signing
New Balance has continued its expansion in football through a kit deal for the Costa Rica national team.
MLB renews with DraftKings and apparel partners
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.
Tokyo 2020 passes baton to Asics
Japanese sportswear company Asics has agreed to become a gold partner of the Tokyo 2020 Olympic Games in the sporting goods category.
Namibian FA to swap Puma for Adidas
The Namibian Football Association has agreed a deal for German sportswear giant Adidas to replace rival Puma as the official kit partner of the country’s national team.