Sporting Apparel
Uniqlo takes up title sponsor role for Australian Masters
The Australian Masters golf event has named Japanese apparel retailer Uniqlo as its new title sponsor.
FootJoy holes Ryder Cup extension
Golf equipment and clothing manufacturer FootJoy has extended its partnership with Ryder Cup Europe.
IMMAF signs equipment partner for European Championships
The International Mixed Martial Arts Federation (IMMAF) has agreed a deal for sportswear and equipment provider Greenhill to become an official partner of its 2015 European Open Championships of Amateur MMA.
Western Force converts BLK extension
Australian Super Rugby franchise Western Force has renewed its partnership with sportswear manufacturer BLK.
Duke Athletics seals long-term Nike extension
The Duke Athletics division of US college Duke University has agreed a 12-year extension to its partnership with the sportswear giant Nike.
University of Wisconsin-Madison switches from Adidas to Under Armour
Sportswear company Under Armour has signed a long-term partnership with the University of Wisconsin-Madison’s Badgers intercollegiate sports teams.
Ironman kits out with new apparel sponsor
The Ironman triathlon series has agreed a three-year partnership with Zoot Sports, an apparel company specialising in running and triathlon products.
Auburn Tigers extend with Under Armour
US sportswear provider Under Armour has signed a long-term extension to its partnership with Auburn University's Tigers intercollegiate sports teams.
Nike extends NWSL backing
The North American National Women’s Soccer League has extended its partnership with US sportswear manufacturer Nike.
ISL’s Pune City extends Adidas partnership
Indian Super League football franchise Pune City has extended its partnership with German sportswear manufacturer Adidas.
Cardiff unveils new partnerships
The Cardiff Blues Welsh Pro12 rugby union club has secured partnership deals with commercial property specialist Cooke & Arkwright and the sportswear brand CEP.
Canterbury extends with RFU before 2015 RWC
The Rugby Football Union (RFU) has negotiated a four-year extension to its Official England Kit Supplier deal with the rugby footwear and apparel specialists Canterbury.
Adidas seals NHL partnership
The North American NHL ice hockey league has sealed a long-term partnership with sportswear company Adidas.
Glenmuir extends Ryder Cup deal
The golf clothing brand, Glenmuir, has been selected as an official licensee for the 2016 and 2018 Ryder Cup matches.
Canterbury renews RFU deal for England national team
The Rugby Football Union, the governing body that oversees the England national rugby union team, has renewed a partnership with sportswear company Canterbury.
Loudmouth shouts up for more time with Norway curling team
Golf and lifestyle apparel brand Loudmouth has renewed its partnership with the Norway men’s curling team.
adidas nets extension to long-running Spanish Football Federation partnership
The Spanish Football Federation (RFEF) has agreed a long-term extension to its partnership with German sportswear giant Adidas.
NBL acquires US partners
US sports performance and apparel brands McDavid and Shock Doctor have agreed to become sponsors of the Australian National Basketball League.