Sporting Apparel
Anta extends Chinese winter sports backing to Beijing 2022
Chinese sportswear company Anta has agreed a deal to sponsor the 2022 edition of the winter Olympic and Paralympic Games, which will take place in Beijing.
Peak to replace Nike as Brazilian Olympic Committee partner
Chinese sportswear manufacturer Peak has agreed a kit partnership with the Brazilian Olympic Committee (COB).
Handball Bundesliga team extends with kit partner
German sportswear company Erima has extended a kit partnership with Handball Bundesliga team SG Flensburg-Handewitt.
Castelli returns to back Giro d’Italia
Italian sportswear firm Castelli has reached an agreement to supply kit for the next four editions of the Giro d’Italia cycling event.
Pro14 signs up Macron as match official kit partner
Italian sportswear manufacturer Macron has entered into a partnership with the Pro14 Championship, the European rugby union club competition.
University of Louisville pens lucrative Adidas extension
The athletics division of the University of Louisville has signed a long-term extension to its partnership with German sportswear firm Adidas.
FC Köln teams up with Uhlsport
German Bundesliga football club FC Köln has agreed a deal for German sporting goods manufacturer Uhlsport to become its new kit supplier from the 2018-19 season.
Adidas expands US college portfolio with Georgia Tech
German sportswear giant Adidas has entered into a multi-year partnership with the athletics division of the Georgia Institute of Technology in the US.
Adidas renews University of Nebraska partnership
German sportswear manufacturer Adidas has extended its long-running apparel partnership with the University of Nebraska’s athletics department.
Nike extends association with Western Sydney Wanderers
Australian A-League football club Western Sydney Wanderers has agreed a three-year extension to its kit partnership with US sportswear company Nike.
Skechers partners up with Solheim Cup
US footwear company Skechers has agreed a partnership to support both Team USA and Team Europe at the 2017 Solheim Cup, the women’s golf tournament which commences at Des Moines Golf and Country Club in Iowa later this week.
Welsh Premier League lands new title sponsor
Sports fashion retailer JD Sports has agreed a deal to become the new title sponsor of the Welsh Premier League, the top tier of domestic football.
Nike strikes long-term extension with British Athletics
US sportswear manufacturer Nike has signed a long-term extension to its partnership with the British Athletics national governing body.
Peak extends backing of Basketball Australia
Chinese sportswear manufacturer Peak has extended and expanded its partnership with the Basketball Australia national governing body.
Warwickshire extends with kit partner
English County Championship cricket club Warwickshire has opted to extend its partnership with sporting goods manufacturer PlayerLayer.
Adidas steps up MLS backing through new long-term deal
North America’s Major League Soccer has signed a lucrative extension to its partnership with Adidas.
Nike signs long-term extension with University of Connecticut
The University of Connecticut (UConn) and its athletics division have extended an exclusive sponsorship agreement with US sportswear giant Nike.
Swiss-Ski partners up with Under Armour
Swiss-Ski, the governing body of skiing disciplines in Switzerland, has entered into a partnership with US sportswear and equipment manufacturer Under Armour.