Soft Drinks

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.

NBA basketball team the New Orleans Pelicans has entered into a partnership with soft drinks manufacturer Coca-Cola.

North American basketball league the NBA has agreed a sponsorship deal with French isotonic sports drinks brand Heroic Sport.

Isotonic drinks brand Powerade has agreed a deal to become an official partner of the 2017 Rugby League World Cup.

The England and Wales Cricket Board has agreed a sponsorship deal with soft drinks manufacturer Rubicon and extended its partnership with Korean automotive manufacturer Kia Motors.

North American motorsport organisation the National Hot Rod Association (NHRA) has extended its partnership with soft drinks brand Mello Yello.
 

Drinks products manufacturer Milo has been named as an official partner of this year’s Rugby League World Cup in Papua New Guinea.

RB Leipzig has extended its partnership with fruit juice producer Rauch, while fellow German Bundesliga football club Werder Bremen has agreed a sponsorship deal with shoe care brand Collonil.

Italian Serie A football club Juventus has entered into a partnership with energy drinks brand Beebad.

Coca-Cola Company-owned isotonic drinks brand Powerade has been named as the official hydration sponsor of this year’s edition of the Caribbean Premier League Twenty20 cricket competition.

Soft drinks manufacturer Coca-Cola has entered into a partnership with the Sri Lanka Cricket national governing body.

NFL American football franchise the Washington Redskins has entered into a partnership with US multinational food and beverage corporation PepsiCo.

Austrian Bundesliga football club Red Bull Salzburg is to trial a new shirt sponsorship model as part of an expanded deal with existing partner, fruit juice producer Rauch Fruchtsäfte.

Soft drinks giant Coca-Cola has extended its long-running partnership with the Detroit Red Wings ahead of the NHL ice hockey team’s move to Little Caesars Arena.

Sports drinks brand BodyArmor has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which it will sponsor the body’s upcoming Gold Cup national team tournament.

Consumer electronics manufacturer LG and soft drinks giant Coca-Cola have signed up as the first official international supporters of the 2017 Asian Indoor and Martial Arts Games in Ashgabat, Turkmenistan.