HomeNewsNewsSoft DrinksCricketEngland

ECB signs up Rubicon, extends with Kia

The England and Wales Cricket Board has agreed a sponsorship deal with soft drinks manufacturer Rubicon and extended its partnership with Korean automotive manufacturer Kia Motors.

Rubicon has signed a three-year deal to serve as the official soft drink of the England national team. The agreement runs until the spring of 2020 and covers the men’s, women’s and disability teams across all three formats of the sport.

Kia will continue to serve as the official partner of the women’s national team for a further two years, and will retain its position as the title sponsor of the Super League club competition.

ECB commercial director Sanjay Patel said: “Today’s announcement of two new sponsorship deals reflects the strong interest in partnering with our successful England teams and the wider domestic and recreational game.

“Kia broke new ground three years ago by becoming the first stand-alone sponsor of the England women’s team and will continue to play an all-important role in driving awareness and interest in both the team and the Kia Super League.

“We’re also pleased to welcome Rubicon into our commercial family once again – extending and enhancing a relationship with cricket which first began seven years ago. It’s great to see commercial partners excited about the successes of our national teams as well as ECB’s broader plans to grow the game at every level.”

Kia has supported women’s cricket in England since the summer of 2014.