Soft Drinks

Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.

The French Football Federation has renewed its partnership with soft drinks company Coca-Cola.

Drinks brand Monster Energy has renewed its partnership with the International Motorcycling Federation’s (FIM) Speedway World Championships.

Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.

Australian financial services company Westpac and coconut water brand Coco Fuzion 100 have signed up to support this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Sydney.

Exhibition basketball team the Harlem Globetrotters has entered into a partnership with fruit-flavoured water drinks brand Tum-E Yummies.

Drinks brand Monster Energy has renewed its title sponsorship of the premier series of North American stock car-racing championship Nascar until the end of the 2019 season.

The Portuguese Football Federation (FPF) has agreed a sponsorship deal with Chinese energy drinks company Eastroc Super Drink.

The Jordan Football Association has extended its partnership with soft drinks manufacturer Pepsi.

The Portuguese Football Federation (FPF) has entered into a partnership with Chinese drinks producer Hangzhou Wahaha Group.

Soft drinks manufacturer Dr Pepper Snapple Group has agreed a five-year deal to become the official beverage partner of Major League Baseball team the Oakland Athletics.

Drinks brand Monster Energy has extended its partnership with DreamHack, an organisation that runs a series of professional esports events.

Chinese energy drink manufacturer Eastroc Super Drink has agreed a deal to sponsor the Chinese Super League, the top tier of club football in the country.

Major League Baseball team the Tampa Bay Rays has entered into a partnership with Coca-Cola after opting to end an agreement with rival soft drinks manufacturer PepsiCo.

North America’s Major League Baseball has agreed a sponsorship deal with soft drinks brand Snapple.