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Snapple signs MLB partnership

North America’s Major League Baseball has agreed a sponsorship deal with soft drinks brand Snapple.

The two-year partnership covers the 2018 and 2019 MLB seasons, and names Snapple as the official tea and juice drink of the league.

Snapple will benefit from marketing and activation rights across MLB special events including All-Star Week, the postseason and World Series. A baseball-themed product will also be offered for a limited time.

In addition, baseball-focused ‘Snapple Facts’ will be placed underneath bottle caps, while Fanatics, MLB’s official e-commerce partner, will create a special merchandise offer to be found on select Snapple products.

Snapple will be granted the use of official MLB logos, the collective use of club marks, and jewel event marks in all communication and marketing campaigns. Snapple will also have point of sale and advertising rights to activate, the right to use league marks on the labels of products, and the chance to organise sweepstakes and consumer promotions.

Noah Garden, MLB executive vice-president of commerce, said: “We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them.”