Retail
Müller, Spar back World Indoor Athletics Championships
Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.
Roma signs ridesharing partner
Italian Serie A football club AS Roma has named German car rental company car2go as its official mobility sharing partner.
Enterprise Rent-A-Car extends Europa League backing
US car rental company Enterprise Rent-A-Car has renewed its sponsorship of the Uefa Europa League club football competition.
King Power teams up with wheelchair rugby showpiece
Thai travel retail group King Power has agreed a deal to become the title sponsor of the inaugural Wheelchair Rugby Quad Nations tournament.
Germany Hockey Federation lands new main partner
The German Hockey Federation (DHB) has named hypermarket chain Real as its new main partner.
Dubai Duty Free extends Irish Derby backing
Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Derby horse-racing event.
Spar broadens portfolio with British Athletics deal
Convenience store group Spar has agreed a three-year sponsorship deal with British Athletics in an agreement that further enhances its commitment to the sport.
Bordeaux, Metz sign new shirt sponsors
French Ligue 1 football clubs Girondins de Bordeaux and Metz have agreed shirt sponsorship deals with sports retail group Intersport and building and energy services provider Spie, respectively.
SA Rugby seeks new sevens partner as Steinhoff makes early exit
SA Rugby, the governing body of rugby union in South Africa, is searching for a new main sponsor for its sevens teams after retail group Steinhoff International opted to end its partnership.
Rebel extends title sponsorship of Women’s Big Bash
Sports retail store chain Rebel has renewed its title sponsorship of Australian Twenty20 cricket competition the Women’s Big Bash League.
Lidl expands handball engagement with EHF Euro deal
Supermarket chain Lidl has agreed to become an official sponsor of the European Handball Federation’s 2018 Men’s Championship.
Citrus Bowl signs up new presenting sponsor
US marine and watersports retail store chain Overton’s has agreed a deal to become the new presenting sponsor of the Citrus Bowl US college American football game.
Hertz renews Ski Classics deal ahead of new season
Car rental firm Hertz has renewed its sponsorship of the Ski Classics series of long-distance skiing events.
Retail group backs Special Olympics World Summer Games
Retail company LuLu Group International has agreed a deal to sponsor the 2019 edition of the Special Olympics World Games, an event for athletes with intellectual disabilities.
Timberwolves sign up Hy-Vee
US retail store chain Hy-Vee has entered into a partnership with the Minnesota Timberwolves NBA basketball franchise.
Flamino returns to Nantes as kit sponsor
Home improvement and DIY retail store chain Flamino has renewed its partnership with FC Nantes by becoming the shorts sponsor of the French Ligue 1 football club.
Myer extends long-running Melbourne Cup deal
Australian department store group Myer has renewed its sponsorship of the Victoria Racing Club, organiser of the Melbourne Cup horse-racing event.
New Zealand Cricket signs Hertz partnership
Car rental firm Hertz has agreed a sponsorship deal with the New Zealand Cricket national governing body.