Retail
Total Motion seals Stoke platinum partnership
Total Motion Vehicle Management has expanded a relationship with Stoke City to become the English Championship football club’s Official Vehicle Partner.
Spar renews sponsorship of FAI
The Football Association of Ireland (FAI) has extended its partnership with convenience store chain Spar
IndyCar agrees multi-year deal with Speedway
Convenience store chain Speedway has agreed a multi-year deal with US motor-racing series IndyCar
Redskins team up with Safeway
NFL American football team the Washington Redskins has entered into a partnership with supermarket chain Safeway
Napoli books Mytaxi deal
Licensed taxi app Mytaxi has entered into its first European football partnership by agreeing a deal with Italian Serie A club Napoli
ICC teams up with Uber to shine spotlight on women’s cricket
The International Cricket Council has signed a wide-ranging partnership with ridesharing and food delivery platform Uber that will centre on the first ever standalone Women’s World T20 tournament in t…
Woolworths returns to support Australian teams at Tokyo 2020
Supermarket chain Woolworths has rekindled its ties with the Australian Olympic Committee and Australian Paralympic Committee by agreeing to partner Australia’s teams for the 2020 summer Olympic and P…
Enterprise launches new Europa League campaign
Car rental company Enterprise Rent-A-Car has launched a ‘Legendary Journeys’ campaign to coincide with the start of its second term as a sponsor of club football competition the Uefa Europa League.
LeithCars.com enters Nascar sponsorship market
LeithCars.com, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.
World Rugby backs out of Alisports partnership
A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.
Amazon’s title Ironman deal puts sports brands on alert
American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Retail sponsorship in sport, 2018
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
CBF lands new title sponsor for Brasileirão
The Brazilian Football Confederation (CBF) has agreed a deal for wholesale retail store chain Assaí to become title sponsor of the Campeonato Brasileirão Série A club competition.
Spar builds on European Championships association
Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.
Dubai Duty Free adds European Tour to golf portfolio
Airport retailer Dubai Duty Free has today (Monday) been unveiled as an official partner of golf’s European Tour.
Leganés renews with sleeve sponsor
Spanish LaLiga football club C.D. Leganés has extended a sleeve sponsorship deal with the Centro Comercial Sambil Outlet shopping centre.