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Spar builds on European Championships association

Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.

The inaugural European Championships run from August 2-12 in Glasgow and Berlin, and Spar had already signed on as the principal sponsor for the Athletics Championships held in the German capital. The chain will now serve as an exclusive cross-Championships sponsor.

Glasgow will stage aquatics, cycling, golf, gymnastics, rowing and triathlon events. As a principal sponsor of the Championships in both cities, Spar will promote health and wellness through activations at the event.

Tobias Wasmuht, Spar International managing director, said: “Spar has supported European Athletics for over 20 years and in that time, our partnership has gone from strength to strength. This year, we also supported the U18 European Athletics Championships, highlighting our focus on youth sport.

“Spar is committed to being a responsible retailer and encouraging our customers to make healthy lifestyle choices. In addition to our sponsorship, at the European Athletics Championships in Berlin we will be offering spectator information on exercise and healthy eating.”

Spar joins Strathmore, Atos, Gleneagles, Harper Macleod LLP, Avid, NVT, Aggreko, Glasgow Airport, GL events, Field and Lawn Ltd., Arco, Adi.tv, Xerox and CSM Live as Glasgow 2018 sponsors.